Mahi was founded by Will Cole in 2006, at the age of 23, with a dream of bringing the laid back vibe of the Caribbean to the North Shore. For seven summers Will and his black lab Rudder ran daily cruises and private events out of the Salem Willows and fostered a love running a business within the Salem community. In 2012, the company moved to Pickering Wharf.


Today, Mahi is run by Will and Allie.

A Rockport native, Allie loves being on the water everyday and seven years after starting with Mahi, when she was 19, she now runs daily operations. All summer you can find her running between the boats and the office, trailed by her dog Kona, or sitting in Mahi's floating workspace - the wheelhouse of the Hannah Glover.



Interested in working for Mahi? We’re always looking for capable crew and ticket booth staff to join our team! Swing by the office anytime to drop off a resume and chat with Allie about our job opportunities! NOW HIRING CAPTAINS FOR SUMMER 2019!